While the benefits of 21st century mass media far outweigh the disadvantages, there are real challenges with the messages the media sends to the public and the public needs to be aware of the potential consequences This was demonstrated in the cartoons analyzed not only through actions but also by body type and bone structure, as well as dress and hairstyle.
If a man wants to cry, let him cry. A study was done on the content of children television shows. However, Tide, a Proctor and Gamble laundry detergent, has taken its advertisement in a better direction, recently showing a clip where the leading male actor proudly proclaims "I'm a stay-at-home dad," and later goes on to braid his daughter's hair.
Gill discusses how the representation of gender is altered as a result of the media in Western societies. Today there is almost an equal amount of women participating in sports as man, yet women are still not being represented with the same approach as men.
They are seen as shy and gentle, which makes youth stereotype as well as categorize them in a negative way.